Design Thinking for Business Growth

This 2-day workshop empowers participants to embrace the principles and practice the methodology of Design Thinking in order to better support fellow colleagues’ needs as internal customers to one another in an organisation; this is known as lateral service and is the key to unifying your employees. Such a mindset shift in the organisation will create happy employees whom will be able to ensure that your external customers are happy with your company. In order to satisfy the external customer, Design Thinking is needed to break down silos in the organisation so as to encourage departments to work synergistically together as internal customers to each other in order to come up with service innovations that will leave lasting positive memories for the external customers. It is these positive memories that customers remember and adore a company thus becoming their loyal fans - this is the only thing that defines an organisation’s success.

 

Design Thinking can be as effective in service-driven businesses as it should be in product dominant ones. It always result in new services for external customers or improved processes and productivity gains for internal customers. If applied with equal fervor, it transforms HR, finance, marketing, or operations teams—turning them into lean and agile profit centers.

Details

 

Dates: Contact us for Schedule

2 Days

 

Fees*: $700.00 (STADA Member), $850.00 (Non-STADA Member)

Fees include 2 tea breaks

 

*7% GST to be included

Learning Objectives

 

This workshop will share with you through a blend of interactive mini-lectures, group work, individual practice and class discussions to enable you to:

 

  1. Apply the powerful concept of internal customer lateral service in order to unify employees as each other’s customers in order to satisfy the external customer.

  2. Apply insightful Empathy tools to understand what matters most to external customer thus uncovering their common unknown need.

  3. Apply unique Ideation tools to transform Wild ideas to Wow concepts to meet those unknown needs.

  4. Practice the art of prototyping in order to test and refine the customer’s service experience journey early.

  5. Master the techniques and tools of Co-creating Service Evidence and what it takes to create positive service memories; so as to generate positive word-of-mouth marketing.

 

Workshop Schedule

 

Day 1 AM

The customer-centric mindset :
Who are Internal and External Customers and How do we Unify internal customers in order toatisfy external customer

 

Introduction to Design Thinking: Design Thinking’s approach to creating service concept

 

Empathy study for WOW services: Sharing of business and education cases

 

An empathy activity: Field exercise on photo journalling


Day 1 PM

A photo interview activity


Qualitative data analysis of stories gathered in the photo interview to uncover “deep” customer insights.


Day 2 AM

Ideation for WOW services: ideating on the unmet need

 

An ideation activity: Seeing possibilities and creating ideas from your passion and life experiences

 

Conceptualisation: connecting ideas to form a service concept

 

A conceptualisation activity: bringing ideas together


Day 2 PM

Prototyping: Bringing the service concept to life!

 

Service Evidencing: Co-creating a trail of magical moments to tangibilize service

 

Team Presentation of their prototyped Service Concepts

 

Your Learning Adventure

 

Unique Benefits

 

The following points succinctly lay out the rationale behind the sought after unique benefits that differentiate all Curious People collaborated workshops on Innovation from other training providers in the adult development market:


I. Two multi-disciplinary Design Thinking facilitators
II. Specialist Certified Trainers in Business Design Thinking
III. Powerful Co-Creative Solutions
IV. Synergistic Multidisciplinary Teams
V. Optimum Learning through Experience Design


Two Multi-disciplinary Design Thinking Facilitators

In order to help participants connect and use information that they have learned from various disciplines to address the problem at hand; the workshop is to be developed and delivered by two certified Business Design specialists each from different yet complementary disciplines, backgrounds, and experience. The different disciplines borrow knowledge from each other potentially makes the classroom learner-centric and thought provoking.


Specialist Certified Trainers in Business Design Thinking

The workshop is developed based on the Business Design Thinking methodology developed and popularized by Roger Martin; it is the only form of Design Thinking in the world that is specially adapted for business to help organisations create solutions for challenges and growth. As such, trainers must be rigorously trained and professionally certified as specialists by the Rotman School of Management at the University of Toronto to practice, facilitate and teach Business Design Thinking to SME’s and government agencies on an educational and commercial level. Further to being certified, the Curious People has adapted and localize this methodology to a level where the local SME workforce is able to easily appreciate and embrace it as good habits at work.


Powerful Customer Co-Creative Solutions

Co-creation is a powerful tool that all businesses (especially SMEs) should use in order to stay connected with evolving customers purposefully, so as to remain relevant to those customers in an increasingly competitive market. This is because it allows and encourages a more active involvement from the customer to create a value rich experience – one that empowers the customer to co-construct the service experience to suit their needs and context.

 

Synergistic Multidisciplinary Teams

True innovation happens when strong multidisciplinary teams and members come together to build a collaborative culture, and explore the intersection of their different points of view. Such a team synergy is able to redefine problems outside normal boundaries and reach solutions based on a new understanding of complex situations. One widely used application of this approach is in health care, where people are often looked after by a multidisciplinary team that aims to address their complex clinical and nursing needs.

 

Effective Learning & Creativity through Experience Design

An interestingly curated space by the multidisciplinary trainers achieves the optimal learning experience. Similar with adult learning, the spark of innovation can only occur in a conducive environment, one that is an adventurously curated with objects of curiosities, unique artifacts, and activities to help the participants create ideas and solutions by helping them re-learn about their personal life experiences, interests, and passions.

Profile of Trainers

ALFRED TAN

Founding Partner, Core Trainer

The Curious People Pte Ltd

Subject Expertise

  • Design Thinking for Business

  • Hospitality Management

  • Service Innovation

 

Alfred received his Bachelor of Science in Hospitality Management from Florida International University in Miami USA, and went on to New York to join The Ritz-Carlton New York, Battery Park as an opening team member. After returning to Singapore he went on to join luxury hospitality brands such as Raffles Hotels & Resorts. His area of focus was Sales & Marketing, Food & Beverage, and Special Events.

 

Alfred also dedicated four years to teaching in Singapore Polytechnic as a full-time lecturer where he developed and taught modules and curriculum specialising in Tourism, and Business Design Thinking. In 2011, Alfred created Singapore Polytechnic’s 50th diploma specializing in design thinking for business called Diploma in Business Innovation and Design.

 

Alfred is specially trained in Business Design Thinking by the prestigious Rotman School of Management’s Rotman DesignWorks in the University of Toronto. That brought about his involvement with various Business Design workshops and consultancy projects for enterprises in Singapore from diverse fields such as education, fashion retail, food & beverage, healthcare, hospitality, marine engineering, and social innovation.

 

Alfred has conducted customised workshops for academia and spoken at seminars at the Nanyang Technological University on Design Thinking, Service Innovation, and Experience Design.

 

In 2012, Alfred founded The Curious People Pte Ltd; a change agency committed to helping enterprises grow their business through customer-centric innovations.

 

Alfred is certified by the Singapore Business Advisors and Consultants Council as a Practising Management Consultant.

Ken Kwan

Founding Partner, Core Trainer, Adjunct Professor

The Curious People Pte Ltd

Subject Expertise

  • Design Thinking for Business

  • Market Research

  • Business Statistics

 

Ken’s unique ability lies in his ability to synergise his sharp analytical mind and creative spirit in order to create user-centric innovations for sustainable growth. 

 

Ken received his Bachelor in Business Administration with Honours from the National University of Singapore and was subsequently a NUS Scholar awarded by the university to pursue his Masters of Science (MSc) in Research.

 

Ken dedicated more than ten years of teaching in Singapore Polytechnic as a full time lecturer where he developed and taught modules and curriculum specialising in Statistics and Business Design Thinking. In 2011, Ken created Singapore Polytechnic’s 50th diploma specializing in design thinking for business called Diploma in Business Innovation and Design.

 

Ken is specially trained in Business Design Thinking by the prestigious Rotman School of Management’s Rotman DesignWorks in the University of Toronto. That brought about his involvement with various Business Design workshops and consultancy projects for enterprises in Singapore from diverse fields such as education, fashion retail, furniture retail, food & beverage, healthcare, social innovation, and tourism.

 

In 2012 he played a critical role in the conceptualisation and setup of an online retail & editorial start-up company. In the same year, Ken founded The Curious People Pte Ltd; a change agency committed to helping enterprises grow their business by adopting the design thinking framework in business.

 

Ken has conducted customised workshops for academia and spoken at seminars at the Nanyang Technological University on Design Thinking, Service Innovation, and Experience Design.

 

Ken is certified by the Singapore Business Advisor and Consultant Council as a Practising Management Consultant.

 

Ken is currently an adjunct professor on market research and statistics for business with James Cook University and Curtin University.

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LOCATION

80 Playfair Road 

Blk A, #03-04

Singapore 367998

Tel: (65) 6785 0776

 

Operating Hours:

8.30 AM - 5.30 PM, Monday to Friday

(By Appointment Only)