About the Course

Seniorpreneurship is for seniors who are aspiring to start some whether it is a business, or a non-profit to impact lives. The course will let seniors discover the GEMS in them, and how to turn them into a business/service and what it takes to market them.

Learning Objectives

At the end of the course, participants will be able to:

• List out the talents, skills, interests, etc.(GEMS)

• Interpret the GEMS in view of the 3Cs’ concept

• Compose a Products Matrix

• Identify the suitable marketing strategy for business/service

Course Coverage

• Discover the GEMS in self

• The 3Cs’ concept in business

• Products Matrix

• Marketing strategy

Target Audience

Seniors