Gamification, or utilizing game mechanics to increase employee and customer engagement, has become a leading practice among companies around the world. Companies like Google, eBay, Boston Consulting Group, Accenture, Cisco, Huawei, Samsung, AIG, Fidelity Investment, UPS, Nike and more have utilized gamification to drive massive ROI by understanding how the brain works and the behavioral science behind it. This includes internal gamification that allows employees to become more creative, competitive, collaborative, or more engaged, as well as external gamification to motivate customers to buy more, buy faster, refer their friends, and come back continuously.

As a Gamification Pioneer and International Keynote Speaker (including regular guest lecturing at universities such as Stanford University), Yu-Kai Chou explains how to make gamification successful for your business and introduces the Complete Gamification Framework: Octalysis as a tool to implement Gamification design for any process. Octalysis is based on the premise that just having "game elements" does not necessarily make something engaging. Instead of focusing on game elements like PBLs (Point, Badges, and Leaderboards), Octalysis breaks down motivation into 8 Core Drives that compel and motivate people to engage with any activity.


Date: 11 (Friday) & 14 (Monday) November 2016

Time: 9.00 AM - 5.00 PM

Venue: Singapore Computer Society

53 Neil Road, Singapore 088891

STADA Price:​ $1500.00 (Usual Price: $1,800)

*prices subject to 7% GST

25% Discount off Usual Price for Group Registration of 3 pax.

Lunch & Tea-breaks will be provided.

Limited seats available!

Speaker: Yu-Kai Chou

Yu-kai Chou is an author and international keynote speaker on gamification. He is the original creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and has been a regular speaker/ lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Centre in Denmark, Kingdom of Bahrain and many more.

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